Sport’s marketing as a career

In order to apply for any job opening one needs to have a resume of its own which is a summary of the education, skills and experience of an individual. It is one of the ways of screening job applicants therefore it is very important for a person to have a resume that is presentable and up to the mark. There are mainly three different formats of writing a resume, However there is no fixed pattern and it depends on an individual that which one does he chooses depending on the industry and ones own comfort.The different forms are as follows:Chronological Resume: This is the one of the most commonly used style which outlines the work experience in a reverse order, starting off from the most recent job towards the first one. This is best for those applicants who have a strong work history. Functional Resume: This type of resume focuses on individuals skills based on the job function. Combination Resume: This is somewhat a balance between the chronological and functional format resumes. I t states the skills and the experience of an individual first and then the employment history.This format is relatively used less than the other two. I have used the Chronological format in my resume. I chose this since I have been associated with reputable organizations and this would give a quick and easy overview to my employer of my career path and achievements in a chronological manner as it sorts out the experience by date and highlights my most recent developments. Question 2 Sport’s marketing as a career Sports’ marketing is a career for those individuals who have the passion for Sports and who want to integrate this love with the business.There are ideal jobs in this field since the entire media and television network these days is devoted towards the coverage of sports and the sporting events. The industry is dependent on the corporate sponsorships and the marketing in order to cover the huge costs of athletes, coaches and other related employees. Some of the jobs in this field are like working to acquire events sponsorships, becoming a sport marketing agent, event planner, event broker, event marketer, and work for sponsor created events and then there are opportunities on a global scale as well such as the Olympics and the world cup soccer.In future the employment opportunities in this field are expected to rise as competition would be intense. This is a kind of a field where you can enter without any formal training, however in order to excel it is always better to acquire a degree in sports marketing. To start of with it is better to do some internship in this field after the education. Not all the colleges but still there are numerous universities that have added this degree in their undergraduate program due to the rising scope of this field and the interest of students. Some of the students offering this program areThis is just the general salary range of a typical sport marketing employee; however this range can vary depending o n the industry, and the competition and individual skills of a person. Below is the salary range of a typical marketing person. Career as a Graphic designer Graphic designers are artists who use their creativity to find solutions to problems through illustrations, colors, photography, animations and numerous other layout and print techniques. They use computer software packages to aid them in their work. In order to become a graphic designer and to enter this field the best way is to acquire a degree in this area of study.One can also acquire it after completing a course in some other program. The bachelors level programs and associate degrees are offered in many universities and colleges nowadays, it is a 2-3 years of program. Apart from the qualifications these individuals need to be very creative so they can communicate their ideas effectively on paper, verbally or visually. Some of the jobs that a graphic designer can undertake are such as a creative/art director, layout artist, logo designer, flash designer, multimedia designer, web designer, brand identity designer and so on. I would like to pursue my career in Sports marketing in the coming future.This job suits my temperament and is an area of interest for me. Moreover this multibillion sports industry is full of opportunities and is growing huge with the passage of time and offering attractive salary packages. I have been associated with the admission department of my university recently and I have done management related job too in the past, I also have a degree in management and an experience of organizing, planning and control. I have leadership qualities and can lead a team therefore I believe this job in sports marketing would suit me. I want to see myself as the director of some sport marketing company in the future.There is a long way to go and I am looking for the right kind of job and opportunity to enter this field and as soon as I get one I would switch my jobs. Tip Sheet †¢ Internet i s a place where one can find thousands of job opportunities at one time from all over the world. It connects the employer with the potential employees. †¢ It can be very frustrating and time consuming looking for the appropriate career guide and job hunting sites. †¢ It is important to be ware of the well known career networking websites. Use a good search engine in order to locate all the top sites for jobs and companies.†¢ Linkedln is one site that connects professionals in 200 countries and has executives from the fortune 500 companies as its members, and then there is Xing which is mainly popular in China and Europe. †¢ Create a professional and impressive networking profile because first impression is the last impression on the employer who is looking for an applicant online. †¢ Always have a resume that is ready to send †¢ Try to be strategic by timing yourself and use the valuable time effectively rather than getting distracted on sites. †¢ Use professional name, email and business phone in order to interact in professional networking†¢ Do not make cold contacts. First build a relationship with the potential employer that too with someone with common interest. †¢ The photograph on the online profile should be of the person whose profile it is and it should be in formal business attire. †¢ You should see all the jobs available †¢ The use of suitable search words makes the work much quicker and lead to efficient job searching †¢ It is advisable to save your searches as it will save your time in future †¢ Smaller websites have relatively fewer job offerings but at the same time they have less competition for jobs. ReferencesGraphic Designers. (2007, Dec 17). Retrieved August 3, 2009, from Bureau of Labot Statistics Web site: http://www. bls. gov/oco/ocos090. htm Graphic Design jobs, descriptions, design careers advice. Retrieved August 3, 2009, from Design: Talkboard Web site: http://www. des igntalkboard. com/design-articles/job-descriptions. php GRAPHIC DESIGN: A CAREER GUIDE. Retrieved August 3, 2009, from AIGA Web site: http://www. aiga. org/content. cfm/guide-whatisgraphicdesign Hoover, Amy; White, Mary Gormandy Careers in Sports Marketing. Retrieved August 3, 2009, from Love to know Web site: http://jobs.lovetoknow. com/Careers_in_Sports_Marketing Jones, Emily Career Networking and the Internet: Networking Tips for the Digital Age. Retrieved August 3, 2009, from Suite101. com Web site: http://job-search. suite101. com/article. cfm/career_networking_and_the_internet PayScale – Marketing Managers. Retrieved August 3, 2009, from Simply Hired Web site: http://www. payscale. com/af/calc. aspx? af=2385&src=SH1&job=Sports%20Marketing&city=&state= Sports Marketing Salaries. Retrieved August 3, 2009, from Simply Hired Web site: http://www. simplyhired. com/a/salary/search/q-Sports+Marketing

Patient-Centered Care

Evidence Based Practice: Patient-centered Care1 Evidence Based Practice: Patient-centered Care Evidence Based Practice: Patient-centered Care2 Patient-centered Care In the definition of patient-centered care it states that we should recognize the patient as the source of control in providing compassionate and coordinated care based on respect for patient’s preferences, values, and needs(NAP, 2003). In this quantitative teaching strategy by Pamela Ironside, PhD, RN, FAAN she aims to do that, along with physical comfort and some emotional support for the family.In a culture as diverse as the United States it is of great importance that individuals in the health care field learn to communicate and understand each patient. We must remember when implementing a communication strategy, that there are many elements that affect the experience: cultural variations, personal dignity, and interpersonal relationships. Gathering knowledge of patient’s beliefs, and values, along with community preferences can be an effective strategy to overcoming diversity and improving communication.It is important to understand not only that people are different but also how to embrace these differences in order to supply individuals with appropriate healthcare. This is a teaching strategy about a couple who thought they were doing the best for their first born child but in return was possibly going to lose them forever. There were decisions that they were going to have to make, whether to continue with the treatment or stop it. This was not a usual couple though, they were Buddhists and the staff had no idea what the rituals for death and dying were, along with looking different the couple had dread locks, tattoos, andEvidence Based Practice: Patient-centered Care3 multiple piercings but they also were a mother and father who may be losing their baby. As the nurse introduces herself, which is every time we enter the patient’s room, she is determined to find some sort of connection with the mother. Who turned out to be a very distraught mother who was unable to make any important decisions. The nurse realizes the mother is unable to make clear decisions and talks to her supervisor to set up a care conference so they could talk about this baby’s quality of life.There comes the time when you have to say â€Å"goodbye† to a loved one. Could you do it? Or would you want the doctor to do anything and everything possible to save your loved ones life? Each person has his or her own set of values, norms, and beliefs. Individuals share these with others from their own culture; however with the vast number of separate cultures today it is important to understand not only that people are different but also how to embrace these differences in order to supply individuals with appropriate healthcare.There are many ways in which differences and cultures can affect health care services. Different cultures have different beliefs about health, wellne ss, and healing. This couple wanted to keep their newborn away from all the â€Å"bugs† in the hospital, but that is possibly where his/her life ended. Showing support and respect for different health beliefs creates a better interpersonal relationship between patient and nurse along with the physician. Health care providers should seek and obtain knowledge of their patient’s diverse cultures.In today’s world of diversity, knowledge is a valuable resource. The more the health care providers know the more they will Evidence Based Practice: Patient-centered Care4 understand. When treated with dignity, respect, and genuine concern, a patient along with the entire family is more relaxed and at ease. Evidence Based Practice: Patient-centered Care5 Ironside, P. M. Exploring the Complexity of Advocacy: Balancing Patient-Centered Care and Safety. (n. d. ). Retrieved May 21, 2007, from http://www. qsen. org/teachingstrategy. php? id=58

Evaluation of the Role of the Internet in Higher Education.

An Evaluation of the role of the Internet In higher education. Today ‘s learner exist In a digital age. A wide range of web tools and software Is available and the Internet offers access to apparently endless sources of Information. Pupils as well as students at university have to deal with the technologies if they want to succeed.Pupils in school mostly use the computer for typing essays and looking up information for presentations, whereas students at university need access o the internet to manage their daily university routine, their whole study depends on the internet. Data bases for course and exam registration for instance, to mention just one important fact . Mark Seersucker had good reasons to explore the value of the internet and establish the social network faceable, originally established for students to get in contact with each other.Even tutors use the features of faceable to Interact with their students. The Internet offers completely new possibilities of procedu res to the schools and university systems. Easy registration for Individual chosen courses, blending learning lasses, online shared Information on specific data bases, online tutorials for help and even online exams are current methods which are well known by any student. Learning materials are being digitized and put up on data bases.And the best thing about it is that the internet applications and software you need are for free, once you have got the general equipment. Offerings of online study courses given by so called â€Å"Open Universities† enable students of any age to take study courses and graduate with diplomas. The US increase the choice of different study courses available to students regardless of their location. Another aspect to mention is the better situation for those who has to earn money beside university, to afford high study fees for Instance, since time management Is easier and free.Yet, despite all the positive things and possibilities that are opened up by the Internet, there are always some critical aspects. Using Internet meaner at flirts having all the equipment and extras you need and second having the skills to use it at all. Very often it is taken for granted that all students possess equal competence with technology but that's not the case. Some students are even forced to Join social networks against their good will.Since internet based education will be the future it is necessary to teach pupils how to use the internet, let them know about the dangers and convey the competence of evaluating internet sources. M. Len. University 2. 0 – An Evaluation of the role of the internet in higher education. Today's learner exist in a digital age. A wide range of web tools and software is available and the internet offers access to apparently endless sources of information. Each other. Even tutors use the features of faceable to interact with their students.The internet offers completely new possibilities of procedures to the schools and university systems. Easy registration for individual chosen courses, blending learning classes, online shared information on specific data bases, online tutorials for help study fees for instance, since time management is easier and free. Yet, despite all the positive things and possibilities that are opened up by the internet, there are always some critical aspects. Using internet meaner at first having technology but that ‘s not the case. Some students are even forced to Join social

Career Development Assignment Example | Topics and Well Written Essays - 1750 words

Career Development - Assignment Example Self-efficacy refers to one’s belief in his own abilities. Extensive research has been conducted in order to evaluate the impact of predominant belief in academic performance and overall personality of a person. A usually observation indicates that those students who believe that they would not be able to perform better on tests, often times fail in doing so. However, those having potent belief over their skills and abilities usually outperform others. The reason is because self-efficacy is deeply linked with cognitive development of a person (Bandura, 1977). A large number of researches have proven that there is a substantial positive relationship between the academic performance and self-efficacy beliefs of students. Self-efficacy impacts the activities that students perform, as well as their persistence and extent of efforts. Persistence and putting more effort is difficult task or difficult times are what sets the successful students apart (Bryon, 2011). Therefore, the aim of this paper is to improve own self-efficacy skills. In order to do so, certain strategies and activities have been designed. Results must be evaluated after a period of time so as to compare the past and the current performance. According to Bandura, and Adams, (1977) people possessing low self-esteem tend to shun tasks whereas those who have high self-efficacy not just attempt the task but also remain persistence and competent towards that task (Bandura and Adams, 1977). Figure 1 mentioned above is an example of personal development plan that has been prepared in order to develop and furnish own self-efficacy skills. It must be borne in mind that self-efficacy primarily constitutes of three major areas that include self-confidence, academic performance, and employability skills. However, a lot of effort is required in the beginning. For improving in each area, certain activities are needed to be performed. For example,

Marketing strategy Assignment Example | Topics and Well Written Essays - 1000 words

Marketing strategy - Assignment Example Macro and Micro Environmental Analysis PESTEL The PESTEL analysis is performed to analysis the macro environment of the industry. The PESTEL analysis provides a frame within which the strategic thinking of the company for the future takes place. The analysis sets boundaries and expectations (Burke, Clarke, et.al, 2008, p.27). Political factors of the US software industry seem to be stable. The government has promoted the IPR protection as the US software industry experience a loss of about $12.8billion due to inadequate protection (Brown, et.al, 1995, p. 9). The US economical factor represents a strong GDP rate of $47200. In the market oriented economy, private firms and individual dominates the business. US business enjoys a better flexibility than the other parts of its counterparts (Central Intelligence Agency, n.d). With the population becoming savvier about the software industry there has been a steady rise in the software applications and industry. The social factor of the US h as demanded the country to produce more software application. The technological factors of US software industry have enabled it for the global distribution of software management teams. With a technological advance the software industry has been able to develop a new phase in the software industry. ... Legal factors include compliance with issues like Open Source Initiatives. The companies are following the source code to protect it against any threat. Also the use of illegal software is prohibited. Product-market industry analysis The product market industry is analyzed with the help of two dimensions and their extremes which is the product-market matrix. This matrix explores the two dimensions Product and Market (Lowy & Hood, 2004, p.134). Figure 1: Product-Market Matrix (Source: Lowy & Hood, 2004, p. 135) Microsoft with the launch of Windows 7 Phone has come up with a product development and hence its product Windows 7Phone would fall under the first quadrant of Product development. Microsoft has understood the positive relationship with its customers and also the goodwill and thrust that accompany it. When ZuneHD was launched it gained a positive feedback and thus Microsoft also expect the same from its 7 phone. With a growth in mobile phone, it has become a major computing pla tform for big giants like Microsoft, Apple. The market of Smartphone is expected to grow by 705 thus investment in this growing sector would help Microsoft gain profits and revenue as well as capture the market share. The new product, Windows 7 Phone, resents a lot of information more clearly and it’s easy to navigate. Therefore the product development by Microsoft is its new Windows 7 Phone. Competitor’s analysis The competitor analysis aims to evaluate the company with its peer group with a motive to analysis the company’s positioning with its competitors. Microsoft top competitors are Apple and Google. Apple known for its innovation, with its release of iPhone has revolutionized the mobile industry. Also with its innovation in desktop and laptops

Art of Postmodernism Essay Example | Topics and Well Written Essays - 2250 words

Art of Postmodernism - Essay Example The essay "Art of Postmodernism" discusses art in the era of postmodernism. It is known that the tendencies that dominate in society reflect in the artwork of the individuals in this era, so it is not supprising that this all of a sudden break from tradition caused a new artistic style to appear. Today we call this style Modernism. It is evident that in the art of this period there was a mass reduction in works that were produced on commission. The works were instead produced for the benefit of the individual artist for him/herself or for some kind of higher purpose. Once modernism arrived, artists started looking for a new kind of truth – the truth that was backed up by science, industry and reality. The artists’ perception of the world had drastically changed. While in the past the purpose and the characteristics of real art were universal and imperturbable. At that time various groups of artists started emerging, each with their own particular vision of art as well a s truth. For example, take Cubists such as Braque and Picasso who used the principles of geometry to break down real three-dimensional objects in order to find their true forms. A universally accepted genius Salvador Dali and his counterparts, Surrealists, directed all their efforts and talent to various subconscious experiments that opened a door to truth and real art for them. Matisse used color as his vehicle, while Cezanne was consumed by light and form. Balla and Boccioni got fully absorbed by completing Futurist manifestos.

Education and Testing Standards Essay Example | Topics and Well Written Essays - 1250 words

Education and Testing Standards - Essay Example "Under No Child Left Behind, states are required to include annual assessments in reading/language arts and mathematics in grades 3 through 8 along with and at least once in grades 10 through 12. Additionally, all states are to begin annual assessment of their students in science at least once in each grade band 3-5, 6-9, and 10-12 (NCLB: Standards and Assessments, 2009). This paper deals with NCLB in the State of Texas. There isn't any significant difference in the NCLB for Texas when compared to the one in any other state. Nonetheless NCLB in Texas is unique to education in this state (Adopted Amendments to 19 TAC). The achievement standards have been set by time-bound plans that require the level of students' performance to rise within a set period after analyzing and improving the quality of teachers and the educational system which rewards schools that meet their targets and has consequences for schools that fail to meet the standards (Mitzel, Howard C; 2005). Simultaneously, the need to involve parents and also society in raising the achievement standards of the student are mentioned. Efforts are also being made to make the curriculum suitable for the students' grasp although no examples were outlined to show just how students could improve on the basis of the new curriculum. The curriculum consists... The credits for each discipline are provided (Adopted Amendments to 19 TAC). The methods of raising achievement levels are left to "extending existing achievement standards" and that "instruction will need to improve for students to meet future standards" (Mitzel, Howard C; 2005, p4). Teachers' Standards The achievement standards outlined for NCLB are tough considering that even teachers have to be updated on their skills in order to be equal to their tasks. The important aspect of making the right beginning is present in the NCLB and the state educational boards have been making the right moves by interacting with teachers and getting their skills updated and also keeping teachers under scrutiny to gauge their interaction with the students (Summary Description of California Housse). At one inspection it was found that "approximately one-third, or almost 5,000 of all school districts in considered rural. As Department officials have traveled the country listening to teachers and state and district officials, they frequently have heard that the highly qualified teacher provisions of the No Child Left Behind law don't adequately accommodate the special challenges faced by teachers in small, rural districts. Often, the teachers in these areas are required to teach more than one academic subject. This new flexibility is designed to recognize this challenge and provide additional time for these teachers to prove that they are highly qualified" (New No Child Left Behind Flexibility: Highly Qualified Teachers, 2004). National Standards For a nation with fifty states, it is difficult to pursue a uniform policy without coming across situations where different states see issues in a different way. Nonetheless, since NCLF has flexible measurements the states have been given

Deal of the day group buying website affect the young customers in Dissertation

Deal of the day group buying website affect the young customers in China - Dissertation Example Qualitative and quantitative research design was used. The research philosophy used was positivism or interpretive and the research approach used was deductive or inductive. The population of the study was based in Beijing China where a sample of 1,000 people was taken to represent the whole population.The SPSS statistical tool was used to analyze the data. Table of Contents Title page†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦.1 Abstract†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...2 Table of content†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦......3 Chapter One:Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦...4-8 Chapter Two:Literature review†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.9-24 Chapter Three:Research Methodology†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦25-26 Chapter Four:Data Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦27-51 Chapter Five:Conclusion and Limitations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦..52-53 Appendix; Questionnaire†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦54-57 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...58-62 Chapter One Introduction Group-buying sites started in Chinese suppliers in the year 2010 March and instantly joined into competitive competitors for the business. At the optimizing of the trend, 5,058 such sites were in the marketplace, but there are only 943 left, generally due to a lack of financing, reviews news website Xkb.com.cn.Last year, a total of 1,514 groups-buying sites shut down or withdrew from the industry, a normal of four shutdowns per day, according to research from the Chinese suppliers Electronic Business Re search Center. It is agreed that in the present year, household internet leaders may also start to re-evaluate the value of their group-buying sites, and organizations may look to combine or negotiate considering the new customer pattern of buying on cell phone applications.In this summer, reviews appeared in China's Twitter and SinaWebat Juqi.com, one of the nation's top 10 group-buying sites, was near to bankruptcy, with several of its providers allegedly challenging to be compensated and starting to eliminate computer systems for the organization's head office after their demands were ignored. On August, 2, Juqi declined the rumors’ on its website, saying the organization is still in function. However, it is considered that the organization has already revoked its functions due to deficiency of financing;Juqistepped out for business in July 2010 and commenced websites in 15 places providing cafe, enjoyment and resort group-buying offers. It rated among the top 10 group-buy ing websites last season, the review said. Wang Qiheng, CEO of Lingtuan.com, linked the failing of Juqi to its problems in establishing the route of its growth and cost control, thus leading to a financing absence and problems from clients. According to numbers collected by Tuan800.com, in the first 50 percent of the season the top five group-buying websites, such as Dianping.com and Meituan.com, included 90.09% of the complete household industry. Meanwhile, there are now only 943 group-buying websites remaining in the marketplace — a rate of success of just 18.6%. Contrary to the reducing number of the sites, the

Genetically modified organisms Essay Example | Topics and Well Written Essays - 1500 words

Genetically modified organisms - Essay Example Closely related to GMOs are transgenic organisms, a subset of GEOs comprising of organisms to which DNA originating from a different has been inserted. Historical Background to GMOs Production of a GMO generally involves addition of new genetic material to the genome of an organism. This process is known as genetic engineering. Two major discoveries have contributed to the development of genetic engineering; coming up with the first recombinant bacterium in the year 1973, as well as the discovery of the DNA. This first recombinant bacterium was made from an existing bacterium E. coli was had an exogenesis Salmonella gene. The emergence of genetic engineering aroused a lot of concerns about its potential risks. These risks were first discussed in details in the Conference held in 1975. The meeting’s main recommendation was that the government establishes a body to oversee the research in this field till the safety of this technology was assured. The first company to employ the technology of recombinant DNA was founded by Herbert Boyer. The company which was named Genentech was able to create an E. coli strains that could produce the human protein insulin by 1978. A field test was carried out in 1986, which involved using genetically engineered bacteria called ice-minus bacteria to offer protection to plants from damage by frost. This was done in a small company of biotechnology by the name Advanced Genetic Sciences of Oakland, situated at California. Monsanto Company also proposed a field test of a genetically engineered microbe for a pest resistant protein but the proposal was dropped. Organizations such as WHO and FAO issued a guidance on how to asses the safety of genetically food and plants between the late 1980s and the early 1990s. The experimental planting of genetically modified plants began in Canada and United States towards the end of 1980s. It was not until the mid 1990s that the first commercial large scales cultivation of genetically enginee red plants was approved. There has been an annual increase in adoption of the engineered plants by the farmers ever since. Production Process As stated earlier, the production of a GMO generally lies on the principle of adding a new genetic material into the genome of an organism. Insertion or deletion of genes is referred to as genetic modification. The genes that are inserted mostly comes an organism of from a different species and this is a case of horizontal gene transfer. The gene transfer may occur in nature if for any given reason an exogenous DNA passes through the cell membrane. To artificially do this, one may either attach the genes to a virus or insert the extra DNA physically into the intended host’s nuclear by the use of a tiny syringe, or using very tiny particles which are fired from a device called gene gun. The natural methods of gene transfer such as the capacity of the Agro bacterium to transmit genetic material to the nuclei of plants cells or the capacit y of lent viruses to relocate genes to the nuclei of animal cells animal cells are may also be used.[3] Environmental Issues and Ethical Some environment and ethical concerns have been raised with regards to GMOs. Some environmentalists have raised concerns that could lead to some detrimental and adverse effects on

The rise and fall of Nazi Germany Term Paper Example | Topics and Well Written Essays - 1500 words

The rise and fall of Nazi Germany - Term Paper Example Before investigating how Nazis rose to power in Germany, it is important to understand the person who was instrumental in the rise of the Nazi and the Third Reich to power in Germany. In this regard, Adolf Hitler remains the most important person in the history of Germany since he defined the history of the country and that of the world. Born Adolphus Hitler â€Å"on April 20, 1889, in the small Austrian town of Braunau located at the border between Austria and Germany,† Hitler was the fourth child of his parents and the first child to live beyond two years (Giblin 4). Importantly, no one expected such an unlikely figure would become the successor to President Hindenburg since his parents were peasants although they lived a middle-class life. Nonetheless, Hitler’s upbringing and place of birth were instrumental in his quest of having Germany and Austria, two German-speaking nations, become one republic and joining each other in a single Reich. At the age of thirty-five years, Hitler sat in a German prison and dictated the book that became the blueprint for the Third Reich and his rise to power in Germany. Titled the Mein Kampf, the book starts with an outline of the important role that his birthplace of Braunau played in shaping his philosophy about uniting the two nations into a single Reich. In this case, the book starts with his narration of the important factor played by Hitler’s place of birth with Hitler noting that: Today it seems to me providential that fate should have chosen Braunau am Inn as my birthplace.... In this case, the book starts with his narration of the important factor played by Hitler’s place of birth with Hitler noting that: Today it seems to me providential that fate should have chosen Braunau am Inn as my birthplace. For this little town lies on the boundary between two German states which we of the younger generation at least have made it our life-work to reunite by every means at our disposal. . . This little city on the border seems to me the symbol of a great mission. (qtd. in Shirer 6). In effect, the introduction to Hitler’s blueprint outlined his desire to see Austria and German become one Reich. In effect, this contributed to his desire to join the army and fight the coalition of the British, Russians, and the French in the First World War. After Hitler’s discharge from military service on March 20, 1920, he left the military at a time when his star in German politics was on the rise. Hitler knew how to give moving speeches and he used this abi lity to his advantage in order to gain followers. In the same year, Hitler joined the German Workers’ Party and changed the name of the party the same year in order to have the party sound more impressive than it sounded. In effect, the party became the Nationalsozialistische Deutsche Arbeiterpartei (NSDAP), which people just shortened to the Nazi Party with the party starting its way to prominence in German politics (Giblin 29). Through moving and passionate speeches, Hitler managed to grow the membership of the Nazi Party to more than 3,000 members by the January 1921 (Giblin 30). In line with this, Hitler was able to make the people realize the importance of ensuring that Germany’s leadership was strong and did

Architecture - Avant Garde Architectural Theory Essay

Architecture - Avant Garde Architectural Theory - Essay Example In the beginning of 1922, the Viennese Hungarian Activists were gaining victory. After banishing from Hungary they got together in Vienna. Earlier this year, some of them started to get cut off from Kassak and Ma, making their own groups. In impact of Russian Avant garde was the main cause for the Hungarian Activists to break from Dada and join International Constructivism. The Activist "artists and writers" were the main groups forming the Hungarian Avant garde during that time (Botar, 1993). Brutalism was a movement in architecture which flourished in the 1960s and 1970s. Pioneered in continental Europe by Le Corbusier, its main protagonists in Britain were the husband and wife team of Peter and Alison Smithson. The Smithsons were determined to preserve the best aspects of the heroic Modernism of Ludwig Mies Van Der Rohe and other early pioneers, and to save British Modernism from what they considered creeping whimsies. The term itself (often credited to the critic Reynar Banham) is perhaps unfortunate- suggesting as it does a type of building which is ugly and unfriendly, and its association with much of Britain's welfare state architecture has not helped the movement's reputation, at least in the eyes of the public (The New Architecture, 1955). Also in the research paper, one building and one piece of text will be analysed. The building to be analysed is the Hunstanton school, by Alison and Peter Smithson in Norfolk, Britain and the piece of text to be analysed is "Banham, Peter Rayner 1955-'The New Brutalism' from architecture review." After the Second World War, British Modernists were increasingly sought after by the authorities who wanted to rebuild a physically shattered country and enact social change through the construction of a cradle-to-grave welfare state. But the architecture of the early welfare state avoided the stringent Modernism advocated by the pre-war pioneers in CIAM, opting instead to ape the gentle style of Sweden's long established social architecture. The apotheosis of this 'humanist' Modernism came in 1951, with the Festival of Britain, centred on the South Bank in London. (The New Architecture, 1955) For Peter and Alison Smithson, modernism was not just that. They demanded a return to a more rigid, formal architecture and put their ideas to work with their Secondary School in Hunstanton, Norfolk, completed in 1954. At Hunstanton, the Smithsons made a virtue of the construction process of the building: structural and service elements were left exposed and the austere steel and glass frame gave the building a skeletal appearance. This "truth to materials" approach was anti-aesthetic, but, the Smithsons believed, more honest and true to Modernism's basic principles. Reynar Banham dubbed the school 'the New Brutalism', a movement which aimed, in his words, to "make the whole conception of the building plain and comprehensible. No mystery, no romanticism, no obscurities about function and circulation." In France, Le Corbusier was also experimenting with new ways of using the Modernists' favourite material, concrete. His "breton brut" (literally, "raw concrete") technique characterised his Unite d'Habitation in Marseilles: a giant housing block with shops and other

Position of the Music Industry Prior to Introduction of Internet Essay Example for Free

Position of the Music Industry Prior to Introduction of Internet Essay In the music industry prior to the introduction of internet marketing there were different roles being played by different actors of the market. The usual way a product is prepared for market is to contract the artists. The artists who were the content providers record materials which are either their own or provided to them by other writers. This is clearly depicted in the figure below. Traditional Value Chain in the Music Industry Source: John B. Meisel and Timothy S. Sullivan The recordings will be done on the basis of the contracts entered into with the recording companies. Hence the power and control over the supply of the product remained with the record company. The recording company thus would be regarded as the holder of the major item of value in the supply chain being the exclusive rights over the recorded artists’ content. (Hardaker and Graham, 2001) Most of the part of the distribution is in the hands of the record companies and they also retain the rights to select the suppliers. The distribution and supplier selection is based on the record companies’ perception about the quality of the recording and the music, past reputation of the suppliers and the contract price for the recording. In return for the content in the form of recording, the artist is compensated by the provision of promotions for the recording and its merchandising in connection with the sales there of and the distribution of the content as a saleable commodity – CD for example. It was usual in the traditional music industry that the major record companies have their own distribution channels and businesses. Hence it would become necessary for a retailer to source his music products from different sources. Sometimes the retailer may have to place orders with major record companies and up to 20 other firms from the independent sector. The new releases of music albums or other sales of the record companies are usually handled by the wholesalers. If the retailer would like to follow the wholesaler route then he might have to order through only one wholesaler. The main wholesalers also offer another service called ‘rack jobbing’ which is a different method of supply being adopted by them. The function of a rack jobber includes the supply of complete package that contains records and other promotional and display materials. It is also the duty of the wholesaler to keep a regular stock usually on a sale or exchange basis. Just as the advancement in the telecommunication had its effect on all the other sectors from airline reservations to banking and related financial services the music recording industry has also been severely impacted both positively and negatively observes Eric de Fontenay. In fact the impact of internet on the music industry is much more profound than on any other industries. Despite the fact that the entertainment related products and services have taken their own time to develop and take advantage of the improvements in digital technology over the decades, during the intervening period the overall structure of the industry has remained dormant. The reasons for the industry to remain without major changes can be traced to the following reasons: 1. The cost of creation of content has always remained higher and this prohibited any new entrants in to the industry. 2. The structure of content ownership and rights of licensing system remained unaltered thereby keeping the structure of the industry in tact. 3. There has been a continuous necessity for the presence of a distribution network almost everywhere in the world irrespective of the geographical barriers. This has restricted the existing firms to make any changes in the structure. There was no possibility of new firms entering the market in view of the high capital intensive nature. 4. Similarly there had always been a constant scarcity for the distribution networks which also prevented any new forms of distribution or change in the structure of the distribution networks. (Eric de Fontenay) The internet has affected the music industry in so many ways. It has made the industry incur additional costs in completely restructuring itself. Further the internet has reduced the entry barriers. This was possible by a considerable increase in the number of downstream outlets having varied nature. At the same time the internet has provided the actors in the upstream end to enjoy greater control over the aspects of content ownership, production and distribution. This has created a distinct fear in the record labels that they cannot eliminate the possibility of getting bypassed by both the markets in the downstream and upstream. This impact has created the following reaction on the part of the traditional industry actors. They tried to impose the existing rules and procedures to the new medium so that they could exercise the same leverage and control over the market. The process by which they attempted to do it involves a twin aspects strategic approach. At one end they used legal channels to restrict the availability and use of the new technology in the Industry. On the other end they adopted new technologies to tackle the potential legal threats that would affect the control derived by them from the traditional systems. This strategy backfired and left them high and dry in the market while new information technology players like AOL, Microsoft, E Music and MP3 took advantage of the stalemate. They reacted aggressively by building their infrastructure and systems for the online marketing and distribution of music. They also involved themselves in the retailing of music over internet. The distribution of revenues in the music industry involves the portion of the performer. As per the contract terms the performer is to be paid a portion of the revenue each time there is a sale of the record. Before the money is paid to the performer the revenue is to be apportioned towards the expenses incurred by the company for marketing and distribution. This gives an opportunity for the artists to earn considerable amounts from the sale of products. For gaining maximum revenue the artists should control the publishing rights to their songs or they have the capacity to negotiate contracts with terms that are favourable to the artists. In the case of revenue distribution Internet has its impact on the industry in the following respects.

Concepts of Censorship

Concepts of Censorship Censorship There are different types of freedoms or forms of liberations that everyone needs to be able to feel comfortable and accommodated in our society. The intellectual freedom is the right of each individual to access information that is; both receiving and in pursuit exclusive of any restriction or containment. Free expression of ideas at all angles can be termed as intellectual liberty. Most of our democratic communities are supposed to present this liberty for, it is the foundation of social equality and this must comprise the right to posses, obtain and distribute thoughts. Censorship is the control of informatory materials that are seen to be of great threat, dangerous or might bring fierce public debate to a society, a nation or even international. The main information materials censored are films, books, videos and art works which are detached or reserved from free public access. Restraint of materials can also be based on definite audiences depending on age limitations or other distinctiveness. There are certain organizations or individuals that might advocate for the society or children in particular that might be at risk of certain immoralities. Many democracies however have put in place clear regulations stating that; every one has a freedom to read, write, view and express. The library personnel must forever be enthusiastic to edit supplies, for their focal concern is to protect the public from unethical resources. When another person shares out his arguments it is very vital to be considered but not forgetting the other side’s opinion must not be taken for granted and be secluded. The word censorship comes from the Latin word censor, which was an occupation of two Romans whose task was to oversee civic behavior and ethics, consequently monitoring the way inhabitant acted.The act of censorship differs from one material to another. There are many things that we come across, in our every day lives; these could be in books, televisions, radios, the internet and many more. Censorship is believed to be with human since time immemorial and cannot be extricated .Censorship can be traced back from the ancient communities like ancient Rome, Greece and China, where it is believed that around the year 300AD,this was passed as a valid law for checking ethical conducts and opinions of the inhabitants. One of the most remembered historical saga on censorship was in the ancient Greece when Socrates was forced to take poison in the year 399BC for admitting of his involving the young in dishonesty and untraditional divinity.This antique view of suppression, as a compassionate civic check in the most excellent concern of the public, is still in use by many nations in the world and it has along eternal impact on the Soviet Union, for the leaders used censorship for the greatest durable time ever recorded in the 20th century. Censorship as containment has diverse complications, with some censorships targeting matters seen to be filthy or indecent; unorthodox or sacrilegious; treasonable or profane. In consequence, the main aim generally for this art in our societies is to restrain and conceal beneath the disguise of defending the main fundamental public amenities that is; the State, families and churches. For full grasp of censorship, and the desire to censor, it is indispensable to shred away the astonish appellation importance that is emotionally involved to the remark at first declaration. One must be familiar with that suppression and the philosophy behind it goes back to prehistoric period, and that each culture has had mores, norms and rules by which dialogue, clothing, spiritual execution, and sexual appearance were synchronized. As we go back to Ancient Rome, where autonomy of idiom was reticent for those in power and that resulted in writers of subversive articles ruthlessly dealt with, especially Nero the emperor, is in records after setting ablaze books and even expelling many authors. Clear evidence shows that the art of repression has great hereditary from the first democratic state of Greece. Plato was the initial philosopher to devise a validation for academic, spiritual, and creative expurgation that projected any that; unconventional ideas concerning God henceforth taken as criminal acts and that proper trial is recognized to contain profanation. Tales being narrated to children by their mothers could be censored. In our modern world, there are different types of censorships carried out simultaneously, and these are moral, Political, religious, military and corporate censorships (Hellin et al 1986). Religious Censorship The religion censorship actually suppresses the free views that might go against the teachings of the church. It is habitually performed on the foundation of blasphemy, and one known example is that of the author of satanic verses, who was condemned to die by the late Iranian head, Ayatollah .Religious censorship is one of the most responsive parts in both ancient and current censorships and involves some of the most influential denominations enforcing limitations on the lesser ones shunning the progress of the other when feel endangered. It is believed that expression of thoughts candidly was posing a great menace to some Christian and church rulers, following the era of Protestantism and the innovation of printing press, this catapulted both the Catholic Church and the protestant to wage a great war on each other and prompted the Roman church to stiffen censorship on many books that were seen to be ideologically unsafe. In the year1559, Pope Paul IV outlawed some books, which were later carried forward by many of other succeeding popes until later dates. Up this time, there are some books and teachings, which are censored before being allowed to a particular church or denomination. Moral censorship The moral censorship is entirely for family and society interest. There are materials that must be censored before being released to public for children’s’ safety .Prohibition of pornographic and violent film materials are some of the best examples that forces moral censorship to take stage. The US, is complimentary and independent civilization, where freedom of expression is tolerated but some issues concerning censorship especially the Internet freedom has degenerated to a heated debate. Entrance category of substance, made by a governing ability or its legislative body. In conventional documentation surroundings of a library it is very likely to monitor instructional and library media resources foregoing to use by subjecting all such supplies to a sensible assortment criterion, but concerning the Internet it is proving to be tough. Indeed, it is significant to supply affluent materials to scholars and to formulate that in sequence presented is not opposing or else distasteful in scenery. For these grounds,  teachers are accountable to widen the skills essential to examine and appraise assets found on the Internet. It has been established that many children in recent days are accessing the internet, making friends, chatting about social issues meeting adults and their fellow kids. The Internet connection clasp vast information that covers from education to sex related articles that are very awkward for kids to access. Many parents have argued if there could be law that guard children from the Intrenet.The issue of kids accessing the Internet are some of the gains that censorships can deliver. Even though it is unkind to deny our kids their rights but at times when need be, restrictions must be carried out. Indeed this matter must be addressed tactfully, for the Internet can act as an educational library and is helpful to our kids. Political Censorship The suppression, of information that are channeled by a state to a particular news bulletins conduit after trying to cover something ,deforming to give another meaning or fabrication of ideas to conceal the plain truth from the public ,is regarded as censorship of politics. This could be also restraining some views that are contrary to the ruling government. Obviously, the government of the day has every machinery at its disposal to dismantle any civil disobedience. It has the military, the police the secret agents that must make sure compliancy to any directives. This is where political censorship can come in, to repress the opposition. Many governments can even hire reporters to scuttle some grave propaganda among its people to deter the public from the truth of the matter. In the Soviet Union, there was no autonomous journalism that was allowed, until president Gorbachev ascended to power. The communist government only was to release information or its affiliate organization. There was only one newspaper that monopolized the media space.Howerver overseas newspapers that were ultimately allowed supported the regime. Television and radio stations were always under the control of the communists. Foreign broadcasters who were never supportive to the government in any nature found there stations disabled at times. These acts of suppression faded away after the fall of the communists. China still has ideologies of communism and is said to be employing Internet observers of around 30,000 personnel just to monitor the electronic coverage. During the reign of Mussolini, press freedom almost came to an extinct. There was great persistence put in place to fully check the media. The authorities frequently raided journalists and even closing down some of their premises. The Jews were never allowed to publish any paper even journalism was a nightmare to them. South Africa also suffered massively under the apartheid regime whereby a law was introduced to veto any individuals that were against the government, once you were confirmed banned there was no way any newspaper could carry your story or views.Saddam of Iraq also directed the censorship of all press materials. Another Arabic country that is regarded as mainly tyrannical concerning the freedom of expression is Syria. The human rights organizations have been seen in the front line to criticize the government on opinio nated detentions and arrests. The foremost obstruction is the inability to afford the Internet services and the ultimate suppression from the government censorship bodies. In accumulation to maintaining rigid control of service providers, state imposes economic and technological constraints to the users of the Internet (Vaughn et al 1980) Military censorship This can never be overlooked and its history dates back from the first and second world wars. The military intelligence was vital and crucial for any army to succeed in a battle. There were some secrets and strategies of war that were to be practical in keeping ahead of the opponent, and were applied especially when spying on the next move. The Indian troops of the year 1914 were some of the victims of the forces scrutiny in famous western front. There was consistent scrutiny of mails by a band of censors that was instructed to compile seven-day information that commented on the contents of the letters. Several individual letters were collected and then translated. They were containing enclosed names of the sender rank and religion .Many of the soldiers were not educated, and that meant in residing to others for writing of the letters. They were enlisted from the countryside where e education was inadequate. For that reason, they had a frantic time of identifying the corporation clerks who were to write the outgoing and to read the incoming mails. They later found out that the authority was censoring their mails and this prompted some of the soldiers who were educated to change writing tactics. The censors who were intelligent managed to decipher most of the mails written in oblique idiom revealing of their horrors. The US Military censorship was uncommon in the early democracy due to the archaic lines of communications in the forces operation areas. Information received from the facade was never valued for more than a week. When the media fraternity became more complex in later centuries, there was need for scrutiny from the military measures. Telegraphic lines were federalized during the civil war era and this was due antagonism correspondents, that the authority wanted to suppress. The civic demand for current updates piloted the tough contest for the reporters and this saw proficiency in professionalism .Indeed many uncensored news reported were mostly fake, but tolerance was deployed for the authority new, some traces of intelligence could be seen to influence civil opinion. The American war with the Spanish had several efforts of censorship thwarted after a vast logistical failure to conceal violence inflicted by the American troops. The American government also commanded the exchanges from transatlantic that included correspond by mail and the line cable. The information from the entire media fraternity, were subjected to strict cencorship.When the World WarII started, the US government in 1941, had a censor office that scrutinized all the out going and the in coming mails, that most of them had pictures of wounded soldiers and were never wanted to be seen publicly and it was seen these were matters of national interest. Many reporters had to concur and with strict regulations ended up performing individual censorship to avoid victimization. The Vietnam conflict experienced comparatively cordial bond flanked by the forces and the journalists. Incomplete in their aptitude to confine in sequence lacking an affirmation of war, the administration had to pass to the press practically unfettered admission to the combat zone. When the Americans invaded the gulf region, it was certainly, fair giving little restrictions Corporate Censorships The application of negative ideologies to corporate sector has greatly impacted on some victims of corporate suppression to being edged out and rejected to vend merchandise, denial to publicize or airtime defiance has been experienced in the recent years especially in America. Many articles have been denied circulation by corporate bodies in view of tarnishing the media fraternity fearing loses or impeachment. Sports and film bodies have also suffered silently at the mercy of the corporate censorships. Broadminded favoritism in the media is frequent idea to be the result of moderate doctrine and ideas influencing the reporting or variety of news stories. Conformist critics of the media argue that bias exists inside a broad assortment of media channels together with set of connections reports. A survey carried out by an independent body found out that, reporters at state media outlets such as the New York Times, Washington Post, and the broadcast networks, mostly are Democratic voters whose attitudes were well left to the universal community on a selection of topics, counting on social issues such as abortion, positive action, and gay rights. The interviewers recognized their way of expressing some of the debatable matters involving security of nuclear supremacy, school busing to encourage ethnic combination, and the1970s power calamity .their conclusion was that the writers reporting of divisive issues were their own opinions. Obtainable tilt as a mostly insensible procedure of concurring persons analytical on their collective assumptions onto their interpretations of actuality. In assurance, this doomed that information houses engaged principally one party would fabricate equally slanted perception headed for the prejudiced bearing (Sweeney et al 2001).Significantly and disconcerting swing may be mounting concerning the way legislators standardize the media many countries of the world particularly African governments are out to mug the media especially those radio stations broadcasting in ethnic languages, who are always threatened to closure for their oppressors believe they are perpetuating cultural hatred. In one intellect, the dispute for censorship equality is prevailing. Main concern is the menace of incompetent and unprofessional censorship still lurks with the increasing junction of media providers and modern technologies. Expectations are high that established broadcasters will strengthen their fight for the appropriate delivery quality of services to their customers even though, anxiety that is more dictatorial is still being asserted to these classified operators. Nevertheless, certain protections from the law are needed while chances are high that current situations shall be put to rest. General public attitude to recent days can be quantified as saying that in many countries across every diverse sections of expansion, it has never been that easy for immediate custodians of children that is; parents to keep an extra close eye on their kids. It is believed that most frequently censored materials are books, for the majority of them are have many offensive mechanism mainly politics, gender or sexuality cultural background, religious values, or sac rilegious articles or rebellious and might not be appropriate for the children, hence need to be censored. The educational facilities especially libraries are the most vital treasures in any society that value education. They are therefore charged with the full responsibility to both public more so to the children who at no time are required to access any material that might generate a negative attitude, towards their development and later service to the community at large. Censorship as many say could be the restriction of ideas and expressions, but to look at the issue summarily, there specific questions that must be addressed and put back to their order of sequence. It is clear that no parent will allow any kid to pop in the library and come out with a book containing of violent scenes, sexuality, or with a book that actually endorses witch craft or ethnicity. Each an everyone has a great task of ensuring that this general assignment provided by nature be accomplished in the best method applicable. Many hurdles are encountered because strong opposition is met during the removal of unwanted materials that are regarded as risky. Nevertheless, the real victims here are the public. American Library Bill, First Amendment is violated when the removal of books is carried out and actually brings controversial dispute, for people see it as a violation of the act. The subject of restriction of books in schools is sensitively charged, but having known the consequences is always necessary to avoid confrontational issues. When one considers reading any luminous manuscript, shows that we think autonomy of idiom is precious, we must be able to distinguish and crusade about its most composite and vital limits. The culture of censorship must go on but it must be done both morally and professionally. For the librarians they must be prepared for any resistance from various stakeholders because, they might be victimized for avoiding to purchase other uncensored books hence, be seen, as an economic sabotage. It is a collective responsibility for the parents to also confer with the librarians to advice on any materials that are best for our children. For the exposure of uncensored materials might be harmful to the society; and our kids in particular are the most targeted .Definitely it is important for the libraries to have censored books and educational materials, because the benefits out weigh the disadvantages. References Dinton, Robarte k (1991), Middle East war: Westport, Connecticut. Hellion, Danielle C (1985) world wars: the Media and Vietnam. New York: Oxford University Press, 1986. Knightly, Philip J (1975) the First Casualty: From the Crimea to Vietnam: The War Correspondent, New York: Harcourt Brace Jovanovich. Vaughn, Stephen E (1980) Holding Fast the Inner Lines: Democracy Committee on Public Information. Chapel Hill: University of North Carolina Press, Sweeney, Michael S. (2000) victory secrets: Censorship and the American Press and Radio in World War II. Chapel Hill: University of North Carolina Press.

Mental Health Definition and Case Study

Mental Health Definition and Case Study This assignment is going to explore about what mental health is and make a distinction between mental disorders and mental illnesses. A case study of a patient suffering with depression is going to be incorporated within the assignment. The assignment will also define what depression is and address the possible causes, symptoms, medication and therapies that could be used to change the mental health state of the patient. Changes in the mental health state of the individual will be explored showing the differences between a patient with depression and a person who does not suffer with depression. Gibbs, (1988) reflective cycle is going to be used together with Fleming, (1987) learning needs and styles models to reflect on own personal learning needs. SWOT analysis is going to be use in included reflecting on Strengths, Weaknesses, Opportunities and Threats. In accordance with the Nursing and Midwifery Council (NMC) code of conduct, (2008) and Data Protection Act, (1998) confidentialit y and anonymity will be maintained throughout the assignment. In order to give a depth answers to the above question, it is necessary to briefly mention the importance of mental health and mental illness in our society. Mental health is defined as ‘a continuum of experience, from mental well being through to a severe and enduring mental illness ‘(Austin and Priest, 2005).Kakar, (1984) also define mental health as a label, which covers different perspectives and concerns, such as the absence of incapacitating symptoms, integration of psychological functioning, effective conduct of personal and social life, feelings of ethical and spiritual well-being. In (2007) the WHO define mental health as conceptualized as a state of well-being in which the individual realizes his or her own abilities, can cope with the normal stresses of life, can work productively and fruitfully, and is able to make a contribution to his or her community. In this positive sense, mental health is the foundation for well- being and effectuating for an individual and for a community. (DH 2001), defined mental health as ‘thinking, feeling and physical health and well-being‘. The world Health Organisation (WHO), (2001) defines health as ‘a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity. Mental health problems are more common in people with a learning disability which is the authors chosen branch of work. It is important to have a good knowledge about what health is before defining what mental health is. The WHO uses a holistic approach when looking at health. The (2004) WHO report on â€Å"Promoting Mental Health† stated that â€Å".mental Health and mental illness are determined by multiple and interacting social, Psychological and biological factors, just as health and illness in general. Mental health implies fitness rather than freedom from illness† (WHO, 2004 p 13). Norman and Ryrie, (2009) are not in full agreement of WHOS definitions of health and mental health. They suggest that, these definitions are little value. However they are in agreement with their 2007 definitions and suggest that it hold more promise. They suggest it relates more to their quadrant concept of ‘self and ‘community. Norman and Ryrie are in the agreement with the WHOS definition they believe it is slightly complex and they suggest that, the authors Keyes (2002) and Huppert (2005) use more simpler approach to defined positive   mental health and well-being. The use terms such as hedonic and eudaimonic.Hedonic means positive feelings and positive affect, which reflect subjective well-being and eudaimonic means positive fu nctioning, which includes engagement, fulfilment and social well-being. Mental health is the capacity to live life to the full in ways that enables us to realise our own natural potentialities, and that unite us with rather than divide us from all other human beings who make up our world (Guntrip 1964).According to the Department of Health (1995), mental health consists of four key capacities: The ability to develop psychologically, emotionally, intellectually and spiritually, the ability to intiate, develop and sustain mutually satisfying personal relationships, the ability to become aware of others and to empathise with them and the ability to use psychological distress as a development process, so that it does not hinder or impair further development. Depression REFLECTION Schon, (1983) define reflection as a process of thinking with a purpose and focused strongly on the need to test out and challenge true beliefs by applying the scientific method through deductive reasoning and experimentation and also implied that emotions and feelings are part of reflective thinking. Reflection is an active persistent and careful consideration of any belief or supposed form of knowledge in the light of the grounds that support it and the further conclusion to which it tends Dewey (1933).Using Gibbs reflective Cycle, (1988) appendix 1 and Neil Flemings Vark system, (1987) I will reflect on my experiences on my practise ward and on my theory. By having the chance to completed Flemings Vark questionnaire and my result was multimodal. This showed that I could learn by reading and writing literature, learning using visual aids, aurally and using kinaesthetic methods. I intend to reflect on my communication skills, literacy skills IT skills using Gibbs cycle. Gibbs cycle is a six stage cycle which helps the reader to reflect on situations, analyse feelings and evaluate experiences, conclude situations and how a person would deal with experiences again if they rose. REFERENCES Austin M.P and Priest S.R 2005 Acta Psychiatrica Scandinavica (Online) 112(no.2) Norman Ian and Ryrie Iain 2009, the Art and Science of Mental Health Nursing, Second Edition, Open University Press BIBLIOGRAPHY Andrews, G and Jenkins, R (Eds) 1999 Management of Mental Disorders

Eudora Weltys The Golden Apples Essay -- Eudora Welty The Golden Appl

Other Subjectivity in Eudora Welty's The Golden Apples The language, meaning, and otherworldliness of Eudora Welty's The Golden Apples, like the golden apples in Yeats' Song of the Wandering Aengus, invite yet often defy grasping. Gratefully, Lowry Pei has offered an informed and lucid perception of this collection, enabling readers to gain that much more ground towards achieving a valuable understanding of the stories, individually and as a whole. Pei states initially that with The Golden Apples the reader, as an outside observer, must take on someone else's view of the world and "experience that other subjectivity, thinking thoughts he does not necessarily understand," in a reality that is not his own (415). This "other subjectivity" and the subjectivities that create an apparent reality for the self versus the objectivity of a natural reality--apart from yet encompassing and beckoning the self--constitute the major focus of the essay. Welty's narrative style emphasizes the reader's role in perceiving and determining the essence of reality through various devices. The comparisons that she offers "have an apparent arbitrariness that challenges the reader to supply an explanation" while simultaneously "lead[ing] the reader away from what is and toward a constantly growing array of alternate realities" (Pei 416). Additionally, through non- sequiturs, unanswered questions, and narrative gaps, Welty positions the audience behind a screen of sorts--from which a character's "subjective state [is] perceptible but nevertheless impenetrable, something we can see (for a moment) but cannot share" (Pei 417). This idea echoes what Pei proposes as a major theme of the collection: "how we achieve communication between the accustome... ... through dreams, role reversal, and nature, toward a complex and distinctly objective reality in which language truly communicates. Overall, Lowry Pei's insightful essay provides, without an excess of convoluted rhetoric, essential and thought provoking interpretations of Welty's multi-layered collection. His effective use of examples from the stories heightens the impact of his generally thoughtful conclusions and his high regard for Welty's talent is apparent. Pei has achieved in effect, however in a necessarily limited way, that communicative aspect of language that marks the goal of many of the characters in The Golden Apples. Works Cited Pei, Lowry. "Dreaming the Other in The Golden Apples." Modern Fiction Review28.3 (1982): 414-420. Welty, Eudora. The Collected Stories of Eudora Welty. New York: Harvest-Harcourt Brace, 1980.

Special Education Needs Policy Essay -- Education, inclusion

Introduction Early years providers regardless of type, size or funding must comply with the legal requirements set out within the Early Years Foundation Stage ( EYFS) so as to meet the needs of all children within the setting (DCSF 2008a, p11). The objective of this report is to critically evaluate the Special Educational Needs Policy used in a setting which support anti discriminatory practice and promote inclusion (appendix 2). Within the context of a faith based early years setting in Dewsbury. The Warnock Report (Special Educational Needs1978) introduced the concept of ‘inclusion’ in the form of ‘integration’ with regard to children with special educational needs, suggesting that mainstream settings would be preferable to ‘Special Schools’. Gates and Edwards (2007) outline, prior to this report, the terms â€Å"Handicapped† or â€Å"Educationally subnormal† were acceptable terms, based on an apparent culture of a medical model, where the disabled person is the problem, governed by their disability. An example might be a child labelled with Down ’s syndrome as their identifying features, instead of their name (Courtman 2010). As legislation has continued to develop, so have attitudes towards disability. The Disability Discrimination Act 2005, set out duties for employers and many public services. Further changes arose from the Educational Needs and Disability Act 2001. It became unlawful to discriminate against disabled children, and by 2004, â€Å"...reasonable adjustments...† were expected to improve access within the physical environment, for disabled people. The introduction of the Children Act 2004 saw the introduction of the Every Child Matters (ECM) (DCFS 2008d). In addition the publication Removing Barriers to Achievement ... ... re-evaluate and challenge anti discriminatory practice at a cultural level however the changing of others attitudes can be difficult but not impossible. Article 23 of the UN Convention on the Rights of the Child (UNCRC) (UNICEF 2007, online) recognise the disability of a child should not reduce the child’s right to education and children with any kind of disability has the right to special care and support. â€Å"Equality of opportunity means that each individual in society experiences opportunities to achieve and flourish which are as good as the opportunities experienced by others† (Griffin 2008, p.12). TTRB (2009) Models of Disability and Special Educational Needs. [Online]. Available: http://sen.ttrb.ac.uk/ViewArticle2.aspx?Keyword=Special+Educational+Needs&SearchOption=Phrase&SearchType=Keyword&RefineExpand=1&ContentId=15708 [27/12/2010]

Statistics Can Reduce Internet Fraud Essay -- Research Analysis

Many online auction sites help consumers bid on items they might want to possess. These sites include eBay, WebStore, ebid, OnlineAuction, OZtion, Overstock, and a whole slew of others. Currently there is no system to protect consumers from fraudulent sales. When someone bids for an item, consumers trust both the seller and the online auctioneer to be both honest and ethical when presenting items for bid. Many of the auction houses, including Sotheby's and Christie's have their experts examine each piece to prove authenticity. However, it is not all bad news. To help protect consumers from fraud, Joseph Gastwirth and Wesley Johnson have found that the use of statistics answers the problem of authenticity. Joseph Gastwirth is a Professor of Statistics and economics at George Washington University. Wesley Johnson is a Professor of Statistics at the University of California at Irvine. These two men have worked together to produce an article for future print in the Journal of the Royal Statistical Society called Series A: Statistics in Society. This paper examines the preview article published in the Significance Magazine entitled "Dare you to buy a Henry Moore on eBay." Using statistics enables then to tell where the frauds are lurking. The Statistics Gastwirth and Johnson used a method similar to that of the Hui-Walter method "used to estimate the accuracy rates of clinical tests and survey classifications. (Gastwirth & Johnson, 2011) This test method utilizes two subpopulations, each with its own prevalence. In the case of the test for authentication of Henry Moore's on the Internet, the two subpopulations were drawings and sculptures, and the second was lithographs and etchings. These two gro... ...hnson, 2011) Figure 2 represents the "maximum likelihood estimates of the two prevalence parameters and accuracy rates of the two evaluators. Maximum likelihood estimates were obtained using the EM algorithm with standard errors based on the bootstrap using the program TAGS." (Gastwirth & Johnson, 2011) TAGS, is a program for the evaluation of test accuracy in the absence of a gold standard. Thus with all questions from Darrell Huff's book "How to Lie With Statistics" answered, we can safely and accurately conclude that the method used by Gastwirth and Johnson can and should be used by those who intend to purchase artwork off the Internet. Works Cited Gastwirth, J. & Johnson, W. (2011, March 14). Dare you to buy a Henry Moore on eBay? Statistics can tell you what to avoid. Significance Magazine, 8(1), 10-14. doi:10.1111/j.1740-9713.2011.00470x.

Hello Kitty

| HELLO KITTY| | Obsah Introduction3 1. Hello Kitty4 1. 1 History4 1. 2 Hello Kitty in Japan5 2. Globalization – localization6 3. Famous brands create for Hello Kitty6 3. 1 Forever 21 (US)7 3. 2 Sephora (Francie)7 3. 3 Swarovski (Austria)8 3. 4 Vans (US)8 3. 5 Eva Air (Taiwan)9 Conclusion10 Bibliography11 Appendix I. : Hello Kitty Story12 Appendix II. : First product with Hello Kitty motive – 197413 Appendix III. : Hello Kitty Products14 Appendix IV. : Hello Kitty a celebrities19 Appendix V. : Hello Kitty products in magazines20 Introduction Lately I have been noticing many articles in the shops carrying a name Hello Kitty with the typical oversized-head kitty image. To be quite honest until I started looking for information I did not know anything about this brand, where it is coming from, what is its main product, who is its targeted group, nothing. But it got my attention because I have been spotting the Hello Kitty image on so many different products and in such an amount that I started to feel like it is everywhere and I cannot escape. This essay is about one Japanese brand, that was invented as a new Sandio? company design for coin purse that turned into a global brand, presenting her as a western brand and not carrying so much about its origin. Introducing the company secret about such a popularity of Hello Kitty brand – licensing. Starting by introducing the brand and saying few details about its history, continuing by describing the Japanese market and some cultural differences. Naming few categories of p roducts that are available in Hello Kitty design concentrating more on chosen famous brands that decided to provide its good name, quality and prestige to this Japanese cartoon brand. . Hello Kitty The reason for this name is expressed in this statement, made by Bill Hensley, marketing director of Sandrio? s company: â€Å"Gift-giving is an important part of the Japanese culture. In Ja-pan, ‘Hello’ communicates the idea of open communication. That’s why she was named Hello Kitty. † Since Sandrio? s motto is â€Å"Small gift, big smile† it explains very well the statement and the character? s name, as it is all about gifts and making other people happy even with small things. (ICMR, 2007, online). 1. 1 History This Japanese brand Hello Kitty founded in 1974. When we look for more details about this brand, nowadays very famous one, we can found out, that the company is not really associating Hello Kitty with its home – Japan, but with England, where it was â€Å"born†. The official story behind this character is as follows: â€Å"Hello Kitty was born on November 1st and she lives in London, England with her parents and her twin sister, Mimmy. They have a lots of friends at school with whom they share many adventures. Her hobbies include travelling, music, reading, eating yummy cookies her sister Mimmy bakes, and best of all making new friends. As Hello Kitty always says, you can never have too many friends. † (Sandrio. com, 2011, online). Hello Kitty is not, as many other characters (Mickey Mouse, Winnie the Pooh, Pikachu, etc. ) a cartoon figure. At appeared as mysterious cat, that nobody knew. The reason why she was created was that Sandrio – the company that owns this brand, needed a new motive to use for their change purses. Back into 1970s Hello Kitty was originally used on popular little merchandise – toys and stationary like coin purses or pencil boxes and other small gifts targeted at small girls – mainly at the age of 4 to 6. And in those days the prices were quite low so it would be affordable for most of the kids. (ICMR, 2007, online). . It was not Yuko Yamaguchi, who created Hello Kitty, but she invented the story of Kitty? s life and since then she has been responsible for this product, and very successful one have to say. She was also responsible to extend the brand to a wide variety of products – clothes, accessories and even electronic goods. Yoko was very concerned about making the product up to date, so she was constantly asking customers what they want, what are their expectations from Hello Kitty etc. For example in mid 1980s company received a letter from a high school student, asking for products with Hello Kitty targeted at customers her age, so the company did so and changed positioning of the brand targeting on girls from about 5 years old to teenage. Sandrio soon realized that Hello Kitty is growing with her original customers, little girls, in 1970s who were teenagers in 1990s and adult women in 2000s but they still kept on buying Hello Kitty stuff so nowadays the targeted group is said to be from 4 years old girls to women in their 30s. ICMR, 2007, online). Thank to voluntary endorsement by celebrities, as during 1990s Hello Kitty became very popular in US, the brand develop into a fashion symbol in early 2000s and turned into a â€Å"premium brand†. We can name few celebrities who were (maybe still are) big Hello Kitty fans: Christina Aguilera, Mariah Carey, Kate Perry, Lady Gaga and others like Cameron Diaz, Heidi Klum, Carmen Elektra, Madonna etc. that posed for fashion magazines wearing Hello Kitty products. (See Appendix IV. ). At the present time Hello Kitty products can be found in many magazines recommending them as one of the thing the modern, cute and sexy girl or woman has to have (See Appendix V. ). 1. 2 Hello Kitty in Japan As it was said above, Hello Kitty started as a brand in 1970s targeted at little girls. But they grown and in 1980s and 1990s they turn into teenage girls who mostly stayed faithful to their childhood toy. The company realized that and changed the positioning of the brand on teenagers, found a Hello Kitty a boyfriend called Daniel and helped its brand to be even more popular by focusing on a larger group of customers. As a result, nowadays is Hello Kitty loved and adored by girls age of approximately five to women in their thirties. Even though a significant number of Hello Kitty fans are male it is still considered as a female brand in Japan. (ICMR, 2007, online). The huge popularity that is Hello Kitty receiving in Japan can be explained by many factors actually. First of all, Japanese women love cute things and Hello Kitty is said to be a â€Å"cutie queen†. It is her sweet, cute, friendly and innocence appearance in the Japanese female customers represented by its big head, small black-dot eyes, yellow nose, red or pink ribbon and no mouth. The motionless expression in Hello Kitty? s face is actually big advantage of this character as every single person can give her the motions they feel like – sad, happy, thoughtful, angry, etc. , so it will be the way they need. (Wai-Ming Ng, 2011, online). Since Sandrio gave to its character Hello Kitty a London identity, it is considered as a western brand in Japan. So being a Japanese brand, it has, funnily enough an exotic appeal in Japan. It actually represents a Western or dreamlike world and that is way, Hello Kitty is not very liked in local characteristic ways – for example Hello Kitty dressed up in Kimono. The popularity of this brand is supported by the fact that mostly anything can be found with Hello Kitty motive on it. We talking about products starting from office & school stuff (pens, pencils, sell tapes, stickers, etc), clothes, shoes, kitchen & bathroom things, electronics, as well as wedding stuff (dresses, rings, invitations) or as famous brands? collection – Sephora for Hello Kitty, Swarovski Hello Kitty collection, Hello Kitty MasterCard, Forever 21 fastion collection and much more (see Appendix III. ). Only in Japan are about 90 companies possess a Sandrio? s licence allowing them to use Hello Kitty design on their products. Just a little comparison with Singapore? s customers as even though it is an Asian country and not that far from Japan, many attitudes and believes are completely different. In Singapore is Hello Kitty considered as a Japanese brand, not as a western or English one as it is in Japan. So it does not look any exotic to them. Asian versions of Hello Kitty – in traditional costumes and so are very popular here, which we cannot say about Japan. And last difference between these two countries is that very little variety of Hello Kitty products are imported into Singapore. (Wai-Ming Ng, 2011, online). 2. Globalization – localization American cartoons like Donald Duck or Mickey mouse can be considered as one of the tools to spread American ideology all over the world, we cannot say the same about Hello Kitty and propagate Japanese culture. First of all the company wanted Hello Kitty to be a western brand, so they created a life story about the character coming from London. As it was mentioned, Japanese customers prefer the western Hello Kitty, but it does not bother Americans to promote Asian series in US. So surely Hello Kitty is a global brand available all over the world but with local differences to suit the particular needs. This fact we can illustrate on another Sandrio? s move in order to be liked by more customers, by making a special blue Hello Kitty collection in the US to make look Hello Kitty less childish. (Wai-Ming Ng, 2011, online). 3. Famous brands create for Hello Kitty In 1976, Sanrio started licensing the Hello Kitty image to many different companies for use on their merchandise. The Hello Kitty brand success, and other character brands too, made Sandrio one of the leading companies in this area. But Hello Kitty has become a â€Å"global licensing phenomenon† as nowadays it is possible to buy almost everything with Hello Kitty design. The only exceptions, that were not permitted from Sandrio to use Hallo Kitty images from Sandrio are producers of guns, cigarettes and alcohol. (ICMR, 2007, online). But it is possible to get Hello Kitty wine, so I am not really sure, what they consider as alcohol. In Appendix III. re examples of some products that are available in Hello Kitty design. As the most â€Å"unexpected† things to find decorated whit Hello Kitty motives, in my opinion, are: vegetable peeler, hair drier, shower curtain, frying pan, chopping board, kitchen sponge, iron, sewing machine, wedding dress/rings, car, wine, sleeping bag, shoes and adult stuff – vibrator or condoms. Now I would like to present few companies that success of H ello Kitty impressed so much and saw such a potential in this brand that asked for a license and produced many products under their names, giving them the quality and prestige. As well as I want to demonstrate of the international act as none of the companies are Japanese so it helps give the brand the global appearance. 3. 1 Forever 21 (US) It all started in 1984 as a 900 square ft. Shop in Los Angeles, originally named as Fashion 21. Now quickly growing clothing design and accessories producer at affordable price having 120 locations in 25 states. This company targeting at teenagers and young people in their 20s decided to entice more customers by buying a Sandrio? s license to use Hello Kitty motives. In November 2011 Forever 21 introduced New Hello Kitty Exclusive collection containing items like: T-shits, bags, socks, tights, sweaters, raincoats etc. With the new collection Forever 21 organized for their customers and Hello Kitty fans a party in US on 18th November to celebrate the new collection. (Forever21. com, 2011, online). 3. 2 Sephora (Francie) This company was founded in 1970 in France and now, forty years later is leading chain of perfume and cosmetics in France and selling in another 24 countries. In July 2011 Sephora introduced Hello Kitty Graffity Collection. Limited edition of cosmetics and accessories including suitcase, brush set, eye shadows, compact mirror and perfume. In November 2011 new collection was introduced by Sephora: Hello Kitty Noir collection. It symbolize cinematic Hollywood romance. This limited edition is much richer in the number of offered items then the previous one presenting: eye shadows, perfumes, powders, held and compact mirrors, make up bags, brushes, combs and nail polishes. (Sanrio – blog, 2011, online), (Sephora, 2011, online). When looking at Sephora? webside, it looks like that the company is very please to co-operate with Sandrio: â€Å"She's iconic. She's adored. She's known around the world. Now, Hello Kitty is bringing her playful spirit to a new beauty line presented exclusively at Sephora. This sophisticated collection mixes the essence of Hello Kitty with a touch of style and fun. With charming designs and luxurious formulas infused with ingredients she loves, Hello Kitty Beauty is the ulti mate must-have. Hello Kitty. Hello Pretty. â€Å" (Sephora, 2011, online). 3. 3 Swarovski (Austria) An Austrian company, in these days very successful and known worldwide, founded in 1895 by Daniel Swarovski. Celebrating over 100 years on the market Swarovski could be spotted in James Bond movies, wore by celebrities or seen in popular music videos – lately Swarovski used product placement in Jennifer Lopez song called On the Floor which was seen over 445 million times on youtube. com, so the fame of this brand is undisputed. In July 2011 Swarovski launched the first Hello Kitty Collection including necklaces, rings, earrings, glass statues, handbags, key chains etc. For Hello Kitty fans there is a Limited Edition also available offering only 88 pieces worldwide to ensure its exclusivity. 3. 4 Vans (US) Earlier on this year (March, 2011) was announced that Sanrio teamed up with famous Californian shoe producer Vans, founded in 1966, to create a new Hello Kitty shoe collection for its fans. Vans used Hello Kitty design on several kinds of their footwear – Slip-on, Authentic and Sk8-Hi – offering different types and sizes for Toodlers/Infants, Kids and Adults – both women and men. (Sanrio – blog, 2011, online). On the official Vans. om website there is a promotion video to be found out about how the Vans ; Hello Kitty story started. There is a meeting recorded where Hello Kitty â€Å"chose† the design she wanted, but there is no representative of Sandrio? s company but actually a person dressed up as Hello Kitty so she is kind of â€Å"alive†. And as it is said in the promotion spot as well, it might not be the last time when Vans ; Hello Kitty comes together. (Vans. com, 2011, online). 3. 5 Eva Air (Taiwan) Eva Airways Corporation is second largest airline in Taiwan founded in 1989. In 2005 the company decided to buy a Sanrio? license to use Hello Kitty motives and dedicated one of their planes completely to this cartoon. By word „completelyâ€Å" it means everything you can think of while flying in plane. Apart from huge pictures on the Airbus itself everything changed: boarding passes, flight crew uniforms, food and its packaging, seats design, tissues, sick bags, entertaining system – program on aboard TV etc. As crazy as it sounds it was a huge success for the company was booked more than 90% on average. (Salman, 2011, online). Conclusion Hello Kitty is a cute little kitty with oversized head and ribbon over her right ear. Even thought it was not successful from the right beginning and had ups and down during its 30 years history, it is now very famous worldwide known Japanese brand. I am sure that most of the people do not know that the owner of this brand – Sanrio – created a story for this character to be coming from London, where its family lives as well. They did not want to associate the brand with its home – Japan. Nowadays we can find Hello Kitty products everywhere and this is thanks to Sanrio? s marketing policy, selling the license allowing the owner to use Hello Kitty motives on their products. It is actually very good as it has many advantages. Licensing other companies to use Hello Kitty character on their product helps Sanrio to spread its brand all over the world by not investing a penny, actually getting very large amount of money for the license. Secondly, the licensed companies are well chosen so they do not undermine Hello Kitty image, the other way around, they actually add more value because they invest their name, prestige and quality. Thirdly, the fact that it is possible to buy mostly anything with Hello Kitty character it encourage its fans to buy more and more in order to be surrounded by this little cutie they love so much. Since Sanrio co-operate with companies all over the word, it gives Hello Kitty really multicultural look – Eva Air (Taiwan), Vans (US), Swarovski (Austria), Sephora (France), Samsung (Korea) etc. And obviously there are cultural differences between states where is Hello Kitty sold, which is being considered in the selling strategy and cooperating with local companies – like Swarovski in Austria helps to get local people as well as Swarovski customers all over the world. The only thing which I am worried about is, that one fine day, there will be too much of Hello Kitty everywhere and all the success, madness and obsession about this brand will turn into disaster presented by hate and disgust. Bibliography Forever21. com [online]. 2011 [cit. 2011-12-09]. History ; Facts. Dostupne z WWW: ;http://www. forever21. com/Company/history. aspx? br=f21;. SALMAN, Maya. Scribd. com [online]. 2011 [cit. 2011-12-08]. Hello Kitty – The Iconing Japanese brand. Dostupne z  WWW: ;http://www. scribd. com/doc/49138163/Hello-Kitty;. Sanrio. Sanrio. com [online]. 2011 [cit. 2011-12-08]. Hello Kitty. Dostupne z WWW: ;http://www. sanrio. com/characters/HelloKitty/? chr=HelloKitty;. Sanrio. Sanrio. com [online]. 2011 [cit. 2011-12-08]. Hello Kitty Blog. Dostupne z  WWW: ;http://www. sanrio. com/hellokittyblog/;. Sephora. Sephora. com [online]. 2011 [cit. 2011-12-08]. Hello Kitty. Dostupne z  WWW: ;http://www. sephora. com/browse/brand_hierarchy. jhtml? brandId=5988;. Shop. vans. com [online]. 2011 [cit. 2011-12-09]. Collections: Hello Kitty. Dostupne z WWW: ;http://shop. vans. om/catalog/Vans/en_US/category/collections/hello-kitty. html;. The Icfai Center for Management Research (ICMR). Scribd. com [online]. 2007 [cit. 2011-12-08]. Hello Kitty – Japanese Superbrand. Dostupne z WWW: ;http://www. scribd. com/doc/19584011/Case-Study-Hello-Kitty;. WAI-MING NG, Benjamin. Scribd. com [online]. 2011 [cit. 2011-12-08]. The Hello Kitty Craze in Singapore:A Cultural and Comparative Analysis. Dostupne z WWW: ;http:/ /www. scribd. com/doc/46952018/Hello-Kitty-Asian-Profile;. Appendix I. : Hello Kitty Story (Source: http://www. sanrio. om/characters/HelloKitty/? chr=HelloKitty) Appendix II. : First product with Hello Kitty motive – 1974 (Source: http://houseofkittyblog. com/) Appendix III. : Hello Kitty Products 1. Bathroom: Hair drier, towel, shampoo, hand cream, mirror, shower curtain, tooth brush, make-up removal cream, sunbathing cream, manicure, bath cap, nail file, cotton swabs, soap holder, dental floss, soap,†¦ 2. Kitchen: Chopping board, kitchen sponge, pan, kettle, kitchen cloth, pots, water battle, vegetable peeler, bowls, plates, lemon juicer, oven mitt, kitchen paper towels, sandwich maker,†¦ . Room: Bed sheets, drawers, alarm, shoe cabinet, lamp shade,†¦ 4. Electro: Headphones, keyboard, computer mouse, CD, DVD, cover for monitor and keyboard, mobile†¦ 5. Household: Doormat, clearing mop, iron, ironing board, air freshener, sewing machine,†¦ 6. Weddin g: Wedding invitations, rings, wedding dresses, wedding glasses,†¦ 7. Car – Mitsubishi 8. Car accessories: Seat belts covers, window sunshade, in car sign, car seat barrier, air freshener, tissues holder, rearview mirror, steering wheel cover,†¦ 9. Other stuff: Contact case, jewel case, dog leash, sleeping bag, mobile charm, weighing scale, beach stuff, wet tissues, fondue,†¦ 10. Obleceni: Underwear, T-shirts, pyjamas,†¦ 11. Accessories: Watch, necklace, badges, earrings, bracelets,.. 12. Shoes: 13. Babies: Bib, bottles, babies dummy, baby carriage, car inside sticker,†¦ 14. Bags ; luggage Luggage, bags, handbags, purse,†¦ 15. School ; office: Calendars, diaries, pens, pencils, pencil sharpener, scissors, sell tape, highlighters, schedule books, file folders, clip boards, stamps, water color pens, oil pastel, calculator, paper clips,†¦ 6. Toys: Soft toys, playing cards, trampoline toys, plastic purse toy, robot, board games†¦ 17. Happy meal? s toys (McDonald? s): 20. Swarovski: Glass figures, card holders, bag charms, pens, earrings, rings, necklaces,†¦ 19. Aduls? stuff: Vibrators, condoms,†¦ Appendix IV. : Hello Kitty a celebrities (Course: http://www. sanrio. com/hellokittyblog/) Lady Gaga Ben Affle ck? daughter Adam Sandler? s children Heidy Klum? s daughterAvril Lavigne Megan Fox