Why America Should Not Be A Multicultural Country Ever...

America has been growing as a multicultural country ever since the 17th century. Over the years more cultures have been spreading throughout the colonies. At first Native American traditions were being used by colonists for agricultural purposes. However, the colonists took the Native American style of farming and claimed it as their own. Different cultures have been becoming ‘Americanized.’ Chinese food in America is not the text book definition of a traditional dish in China. America will take anything they can and transform it to the point of being an ‘Americanized,’ product. However, different cultural dishes are not the only concern in fact many people of different races suffer from political corruption. Hate crimes are on a widespread throughout the nation causing riots and rallies to form. America should not be considered a melting pot of cultures until people stop ‘Americanizing,’ different cultures and start focusing on law enforcement and what people are targeted the most. Within the last five years multiple hate crimes have risen from within the United States. In Ferguson, Missouri a black teenager, Michael Brown was gunned down by an armed police man. Witnesses claimed that Brown was a few yards away from the police man before he was gunned down. In protest to the police brutality people revolted in violent riots all over Missouri and a majority of the south. However, people did protest in peace in South Carolina protestors sat in the streets and chanted ‘BlackShow MoreRelatedRacism : A Long Way Down The American History1426 Words   |  6 PagesAmerican colonies through the 17th and 18th centuries, where African slaves helped in building the economic foundations of the now American nation. Slavery was then spread to the South in 1793, with the new invention of the cotton gin. About halfway through the 19th century, there was immense westward expansion in America, together with the spreading abolition mo vement in the North, which would then provoke a tremendous debate on slavery only to tear America apart in a blood-soaked Civil War in (1861-65)Read MoreThe Historical Perspectives and Trends of Childrens Literature1594 Words   |  7 Pages Since the 18th century children’s literature has been held responsible for bringing entertainment to children of all ages across the world. But, when you actually think about it, what is children’s literature? The term seems easy enough to define, it is literature intended for children, but what is the definition of literature? According to Charlotte Huck (2010), literature is an imaginative shaping of life and thought into the forms and structures of language. This, in my opinion, is an excellentRead MoreThe Pros and Cons of Immigration to the USA Essays2545 Words   |  11 Pages The United States is a nation of immigrants and the earliest people were the Native Americans who came from Asia. The rest of the people left Europe, Asia, Africa, the Caribbean, South and Central America, the islands of the Pacific, and the Middle East coming more towards the 18th century. The United States has witnessed the transformation from an American Indian population to a rich array of ethnicities and races. Due to high migration, the minority population is comprised of nearly asRead MoreInfluence of Immigration on the American Culture and Language14362 Words   |  58 PagesInfluence of Immigration on the American Culture and Language CONTENT Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. The Main Part †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Chapter I In Search of America †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.1. America: Its Image and Reality†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.2. The Reasons of Immigration to the USA†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3. . The Importance of Religious Beliefs: â€Å"One Nation under God † †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Chapter II The Nation of Immigrants†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2.1. American beliefs and values†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreJudy Chicago Dinner Party Essay6539 Words   |  27 PagesCHICAGOS DINNER PARTY A Personal Vision of Womens History JOSEPHINE WITHERS In the fifteenth century, Christine de Pisan dreamt of building an ideal city for eminent and virtuous women, and with the help of her three muses, the sisters Reason, Rectitude, and Justice, she reflected on the many women in history and mythology who might live together in this Cità © des Dames. Almost exactly four centuries later, the American sculptor and feminist Harriet Hosmer envisioned a beautiful temple dedicatedRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesTiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture in Recent America Joanne Meyerowitz, ed., History and September 11th John McMillian and Paul Buhle, eds., The New Left Revisited David M. Scobey, Empire City: The Making and Meaning of the New York City Landscape Gerda Lerner, Fireweed: A Political Autobiography Read MoreInternational Management67196 Words   |  269 PagesLuthans University of Nebraska–Lincoln Jonathan P. Doh Villanova University INTERNATIONAL MANAGEMENT: CULTURE, STRATEGY, AND BEHAVIOR, EIGHTH EDITION Published by McGraw-Hill, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright  © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. Previous editions  © 2009, 2006, and 2003. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a databaseRead MoreComparative Lexicology8448 Words   |  34 PagesSlovakian. Ukrainian traces its origins to the Old East Slavic language of the ancient state of Kievan Rus. The language has persisted despite the two bans by Imperial Russia and political persecution during the late nineteenth and early twentieth centuries. 5.Vocabulary as a system: its development functioning, the problem of classification of words. Jesperson considered that grammar is systematic `cause it deals with general facts as vocabulary deals with indiv. Properties of words non-systematicallyRead MoreEssay on Community Analysis10970 Words   |  44 Pages Figure 1.5 Map of Visited Mobile Home Parks (10/15/2005): (Yahoo! List of Local Results: Mobile Homes, Lexington, SC., n.d.) 1.) Country Haven Mobile Home Park 116 Holly Tree St, Lexington, SC 29073 (803) 356-3330 2.) Hermitage Mobile Home Park 305 Hermitage Rd, Lexington, SC (803) 359-4162 3.) Laurel Meadows Mobile Home Park 30 Country Meadow Ln, Lexington, SC 29073 (803) 356-2068 4.) Victorian Lakes Mobile Home Community Highway 378 E, Lexington, SC (803) 356-1880 Read MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagespractice. They are not intended to be a comprehensive collection of teaching material. They have been chosen (or speciï ¬ cally written) to provide readers with a core of cases which, together, cover most of the main issues in the text. As such, they should provide a useful backbone to a programme of study but could sensibly be supplemented by other material. We have provided a mixture of longer and shorter cases to increase the ï ¬â€šexibility for teachers. Combined with the illustrations and the short case

The Effects Of Media On Fear Of Crime - 1488 Words

REVIEW OF LITERATURE Overrepresentation of Crime and the Media Numerous studies have been done investigating fear of crime and causal links (Dorfman and Schiraldi 2001; Gerbner and Gross 1976; Hale 1996). However, few empirical studies have been done that examine the effects media has on fear of crime (Chermack 1994). Media is defined as a manner in which we can access information and news through technology (Gillium 2000). This might be on television, radio, newspapers and magazines, and other online sources. Studies have found that media is dominated by violent and unusual crime, giving the impression that there is an abundance of violent crime and the public should be very worried (Belden 1999). This overrepresentation of crime may give the impression that crime is running rampant when in fact the incident of violent crime is decreasing (Belden 1999). According to the National Crime Victimization Survey, crime was at its lowest point in 1998 (Belden 1999). However, 62% of poll respondents felt that juvenile crime was on the rise (Belden 1999). This paradox may be explained by the dramatic increase of crime reporting among popular media outlets. From 1992 to 1993 crime coverage doubled from a base of 830 stories to 1698 stories in that year that were covered by national news television stations (Dorfman Schiraldi 2001). This rate increased until 2000 when crime reached the most reported topic with 14,298 crime stories in that year according to Center for MediaShow MoreRelatedRealtionship Between the Media, Public Perceptions of Crime and Police1553 Words   |  7 PagesDoes the media and the amount of exposure to specific news media affect fear of crime? This question is examined in a survey with data collected from three universities in the United States and one in Canada;  The Impact of Media on Fear of Crime among University Students: A Cross-National Comparison, goes over the results. It’s believed that fear in itself can be debilitating leading to harmful social outcomes. Vincent Sacco believes th ere are three dimensions to fear of crime: cognitive, emotionalRead MoreCrime And Fear Of Crime1699 Words   |  7 PagesWhen it comes to issues of crime and criminals, there are numerous potential influences that can shape an individual’s perceptions. Additionally, a major factor of perceptions of crime is the underlying emotional reactions to crime and criminal issues. These emotions about crime are vary from person to person but fear of crime tends to be regarded as the most influential response, as represented by the vast research conducted on the topic of fear of crime and its effects. In this paper, three articlesRead MoreThe Crime Is An Act Essay1394 Words   |  6 Pagesbehaviour and the concept of crime itself, wither it is known through personal experience or daily conversations or more accurately through the media e.g. from films, newspapers and books etc. Media production goes through a process of mediation in which professional producers select and reject which stories are news worthy or not. Crime is very newsworthiness as it gets people talking, although the word crime itself can be hard to be defined as some people interpret crime in different ways which meansRead MoreDisplacement And Diffusion, Mass Media And Crime Prevention1222 Words   |  5 Pages3: Displacement and Diffusion, Mass Media and Crime Prevention, General Deterrence Sem Crime Prevention/Control LaBrittani Poole-James October 6, 2017 Grambling State University Assignment 3: Displacement and Diffusion, Mass Media and Crime Prevention, General Deterrence 1. Evaluate the types of Crime Displacement Crime Displacement entails the relocation of a crime an aspect that can result from the actions of Police in their crime prevention efforts. Crime displacement results from various reasonsRead MoreImportance Of Criminology In Modern Society764 Words   |  4 Pages Criminology is The study of crime, of attempts to control it, and attitudes to it. Crime is interpreted in its widest sense, so as to include minor as well as major law-breaking... according to Walsh and poole 1983.However in reality, criminology has advanced and evolved over the past few decades that there is no specific description or definition of the term and its role in modern society; as it’s a key part in all aspects and its impact on society cant be listed as it’s a never-ending listRead MoreThe Roles and Influences of Media on Crime730 Words   |  3 Pagesthe political world, media has both a positive and negative affect. Americans as a whole are engrossed with crime whether it be a fictional representation on a person’s favorite television show, or a true story the nightly news. The entertainment media influences our lives in consciously and subconsciously, day in and day out, playing a critical and constantly cultivating role in the criminal justic e system and the conduct of politics. How exactly does one determine what media is? According to yourRead MoreMass Media Is Obsessed With Crime Essay1575 Words   |  7 PagesMass media is infatuated with crime. As a society, we have a great deal of fascination when it comes to crime and deviance. It is hard to turn on the television, watch a movie or open a newspaper or book and not be faced with the central and dominant theme that is crime. In recent years the lines between crime entertainment and crime information have been significantly blurred. The mass media often influences how people see crime, with the bombardment of criminal images and violence, it serves toRead MorePolice Enforcement Agencies Work Under Extreme Pressure And Stress From The Media1578 Words   |  7 PagesWith all the negative media attention police departments and law enforcement agencies are receiving, it is not surprising factor that the police would be less inclined to work with the community to fight crime. It seems as if the citizens are against the police and that is only going to cause more issues and problems. Police have to live in constant fear that they are being criticized and their every move is being analyzed for wrong-doing. They have to second-guess every movement and action theyRead MoreTelevision Viewing And Protective Action Against Crime1639 Words   |  7 PagesNabi, R. L, Sullivan, J. L. (2001, December). Does Television Viewing Relate to Engagement in Protective Action Against Crime?: A Cultivation Analysis From a Theory of Reasoned Action Perspective. Communication Research, (28), 802nd ser. Doi:10.1177/009365001028006004 2. This Study is for my Dependent Variables 3. Statement of Study s Purpose and Brief Overview of Literature Review Nabi and Sullivan used the cultivation theory as the base of their study. (2001)Within the study, they also usedRead MoreThe Culture of Fear and Its Effects on Society Essay1055 Words   |  5 PagesThe Culture of Fear and its Effects on Society Min Kim Fear and the marketing of paranoia and uncertainty have become daily staples in today’s culture. Every day there arise new threats to national security manufactured by politicians and fuelled by the public’s demand to be protected from these imaginary bogeymen. With the vast increases in technology our society has experienced in the past forty years the news media have become an especially effective orator of impending doom, the daily exposà ©s

Insights and Research on Study †Free Samples to Students

Question: Discuss about the Insights and Research on Study. Answer: Introduction: Culture comprises of certain set of beliefs, attitudes, and objects along with several other characteristics, which are regarded as common to the members of a specific group or society. However, in contemporary society, the term culture can be associated with aspects of being well knowledgeable, conversant and courteous (Mills pp-71-91). Sociologists identify society as the individuals who communicate in a manner in order to share common cultural dimensions. Both culture and society are said to be intricately associated. Culture supposedly embraces certain elements of the society, while a society is said to comprise of people who interrelated with common culture, goals and purposes, which further shapes the way of living (Ritchie et al pp-5-99). This essay will intend to study the issues and challenges experienced while studying society. In addition to this, the paper will closely intend to consider the concept of sociological imagination, and further analyse an individuals issues an d concerns with the broader public issue by shedding light on a particular contemporary instance. Research, which involves human society and subjects, must adhere to certain level of ethical and moral standards to ascertain the subjects and elements are unharmed. There lay many issues while conducting a study on society by the sociologists. One of the most significant challenges experienced while studying a society is adhering to the principles of sociological as well as other human-centric investigation related to privacy and discretion of the society (Slade and Paul pp-1510-1529). However, while studying sociological aspects sociologists must take into consideration these ethical deliberations of social subjects. Another major ethical challenge faced while examining a society is issues related to ethical dilemma, authority and consent. Informed consent or authority can be considered as a prerequisite for a wide range of investigations (Montano and Danuta pp-95-124). However, it must be noted that conversant or informed sanction becomes a particular issue when a researcher inten ds to incorporate specific populations in the study. There have been a large number of ethical challenges and issues, which are involved while studying convicts, prisoners and other segments of vulnerable populations. Sociologists often experience challenges while comprehending the changing structures of the society (Sorokin pp-1-12). Aspects of norms and beliefs of traditions, cultures and society can have immense impact on the characteristics of individuals by creating changes in the social structure. Social structure comprises of elements that incorporate culture, traditions, social class, roles, attitudes and social institutions (Henslin et al. pp-1-34). The changing characteristics of social structure become a challenging factor while studying society and its people. Social structure is not stagnant and further reacts to the transformations in culture, expertise, economic conditions, and community associations along with societal demands, needs and priorities. These forms of st ructural transformations develop fundamental and enduring changes to the way society organizes itself (Ritzer and Jeffrey pp-1-10). However, several functionalist as well as conflict theories intend to evaluate broad aspects of social structure through the lens of macro sociological standpoint, known as symbolic interactionists have a greater level of inclination to evaluate interpersonal social interpersonal communication within a societal context. The scale of sociological investigation along with the methods of conducting them have varied aspects, however the sociologists involved in studying society comprises some common attributes and characteristics. Each of the social investigators perceives society through the lens of sociological imagination by sociologist C. Wright Mills that is sometimes regarded as sociological lenses or concepts of sociological perspective (Giddens et al pp-1-34). According to Mills sociological imagination the way individuals comprehend their own past along with others in association to history as well as social structurism. This can be referred as the method applied by Mills to address and focus on the dilemmas related to the macro or micro level divisions in the society. The concept of sociological imagination is referred as the competence to view the personal and private issues of an individual in the context of the broader public concerns that are responsible to structure them. According to Mil ls sociological imagination, the subject of social science can explain that society and not an individuals own shortcoming and failures can be regarded as responsible for the plethora of societal issues (Goffman pp-1-98). However, apparently impersonal and inaccessible or secluded services and forces can be associated to events occurring in an individuals life. This entails that individuals may view at their own personal issues and challenges as forms of social issues and further link those personal concerns with societal mechanism (Mills pp-71-91). However, sociological imagination facilitates individuals to draw the comparison and contrast between individual personal problems and challenges and public or societal concerns. The primary concern of Mill lie on the issues and challenges that people experience within societal context which have societal and collective roots and are further shared by other (Laliberte and Debbie pp-373-388). However, these roots often draw connections wi th the structural formulations of the society and the relative transformations occurring within it. As a result, it is essential for sociologists or other social scientists exhibit the reasons why these issues comprises of sociological causes further facilitating the individuals to comprehend the way the events of ones life is associated to the structure as well as societal past (Denzin and Norman pp-1-54). However, it is significant to identify that the notion of Mills sociological imagination should not be employed as a form of a justification for an individual for not trying to accomplish achievements and success in life. Mills in one of his article has established the theory and notion that demonstrates the dissimilarity between a personal issue and broader public concern further known as public issue (Waddock and Josep pp-265-284). However, this concept of Mill has facilitated to recognize the association between ones own individual concerns and challenges that develop on a lar ger domain. An instance of a student can be sighted as an instance to understand the distinction between an individuals problems relating to the public issue. An event of a student experiencing economic resistance and struggle to fund his own education can be recognized by shedding light on the theory of sociological imagination. Jamey, the student related to the aforementioned issue is supposedly pursuing business course to achieve his academic degree. Being, financially incompetent his education contributions have been aided by student loans. However, consistent education loan has resulted to him face considerate student liability and debts post his university completion. This can be referred as a personal issue because the aspects he has been experiencing belongs to his own personal domain. However, it must be noted that Jameys individual problem of students loan cannot be sighted as a fundamental concern as, there consist an abundance of students across the world facing similar challenges (M ills pp-71-91). Thus, Jameys student debt problem can be linked with the broader context of public issue. Being, a public societal subject of matter, there is a great population of students experiencing debts and financial overdue that eventually influence the student community within the domain of the university. Such problems related to students financial crisis of aiding education can be perceived as broader context of public societal issue because of the way they expand beyond the domain of an individuals personal and confidential issues further comprehending social structure (Henslin et al. pp-1-34). Sociological imagination can be implemented as an effective tool in order to analyze the varied aspects of individuals lives and of the society. Through the lens of sociological imagination such issues and be comprehended to perceive the association of personal and private issues and the broader context of public issue. Therefore, from the above discussion it can be concluded that an integrated relationship between personal and societal concerns can be perceived through the lens of Mills sociological imagination. The paper has effectively evaluated various challenges researchers face while studying a society and further considering the concept of sociological imagination by shedding light on ones personal problem and broader public issue. References Denzin, Norman K.The research act: A theoretical introduction to sociological methods. Routledge, 2017. 1-54 Giddens, Anthony, et al.Introduction to sociology. WW Norton, 2016.1-34 Goffman, Erving.Interaction ritual: Essays in face-to-face behavior. Routledge, 2017. 1-98 Henslin, James M., et al.Sociology: A down to earth approach. Pearson Higher Education AU, 2015. 1-34 Laliberte Rudman, Debbie. "Embracing and enacting an occupational imagination: Occupational science as transformative."Journal of Occupational Science21.4 (2014): 373-388. Mills, Albert J. "Studying the Gendering of Organizational Culture over Time: Concerns, Issues, and Strategies?."Insights and Research on the Study of Gender and Intersectionality in International Airline Cultures. Emerald Publishing Limited, 2017. 71-91. Montano, Daniel E., and Danuta Kasprzyk. "Theory of reasoned action, theory of planned behavior, and the integrated behavioral model."Health behavior: Theory, research and practice(2015): 95-124. Ritchie, Jane, et al., eds.Qualitative research practice: A guide for social science students and researchers. Sage, 2013. 5-99 Ritzer, George, and Jeffrey Stepnisky.Modern sociological theory. SAGE Publications, 2017.1-10 Slade, Sharon, and Paul Prinsloo. "Learning analytics: Ethical issues and dilemmas."American Behavioral Scientist57.10 (2013): 1510-1529. Sorokin, Pitirim.Social and cultural dynamics: A study of change in major systems of art, truth, ethics, law and social relationships. Routledge, 2017. 1-12 Waddock, Sandra, and Josep M. Lozano. "Developing more holistic management education: Lessons learned from two programs."Academy of Management Learning Education12.2 (2013): 265-284.

Vanraj Mini Tractors Essay Example

Vanraj Mini Tractors Essay The competitors in this segment are Chinese made tractors and locally assembled tractors; however those are no match for Vandal even if those are cheaper as Vandal is geared towards hostile Indian conditions. The tractors in other segments have higher horse power- at least twice as costly as Vandal and half as fuel efficient. Vandal can also be used for other farming purposes like spraying pesticides, POT, Intercultural operation etc. And other non farming purposes Like transportation also. Average landholding in India being 1. 7 hectares and with 82% of farmers belonging o this category- this segments looked quite lucrative for a product like Vandal. Problem Definition The manufacturers were In dilemma whether to target Just the small and marginal farmer segment of the tractor market. Analysis Summary Advantages for a farmer in favor of buying a small tractor- Initial purchasing cost half of that of a big tractor, fuel consumption cost halved as well. Better than bullocks In cost a nd maintenance terms. Tractors are financed up to 90% through banks and at cheap rates even for marginal farmer. Government gives subsidy of ASK for mini tractor market segment. Its smaller wheel base and turning radius offers better invulnerability, accessible to all corners of the land. It can also De us technologically EAI Tort non-Tarring purposes Walt I Title or no molestations Against buying a small tractor- Tractors are not only used for agricultural purposes but also for rural transportation and hauling of agricultural produce to market. They also have a social significance in rural India- they are a symbol of power and masculinity. Custom work like renting out for generating some extra cash can be done only with larger tractors. Market Outlook The small and marginal farmer market segment has little competition with a huge potential demand. Market can be created given that credit availability is not a problem -banks are ready to finance up to 90% of the tractor cost to a farmer with as less as 3 acres of land. Government also has favorable policy for this sector- ASK of subsidy is give n from Government side to farmer per tractor. Another sector that can be looked at is horticulturalist market. Our Recommendation We recommend forming one marketing strategy to target small and marginal farmer segment and another marketing strategy for the other market segments. We will write a custom essay sample on Vanraj Mini Tractors specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Vanraj Mini Tractors specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Vanraj Mini Tractors specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Small and marginal farmer market segment is price sensitive market segment- we have to market Vandal as cost effective product. We suggest launching Vandal in one geographical area and after getting the feedback expanding the operation in other geographical areas in phased manner. Support for our Recommendation Small and marginal farmers have different requirements than the larger farmer, they eve small landholding than the larger ones and keeping a big tractor is out of question for them. The small and marginal farmer segment is cost sensitive market and hence dealing Walt tins market segment we nave to KICK Tort long term galas Instead AT near term benefits- break even can happen only in 12th year, refer the break even calculation below. We are entering a new market segment and we dont have established distribution channel- we need to launch the product in one geographical area first and after getting the feedback from that customer group based on this feedback we have to improve on product, pricing, distribution and marketing etc and then launch in other geographical areas in phased manner.