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IntroductionA merchandise designing is a document which comprises of analysis of the veritable commercializeing situation, threats and opportunities of the firm, marketing objectives and strategy specified that has the 4 Ps, program of actions, and projected budget and income and other financial statements (Drummond, Ensor, & Ashford, 2008).The marketing plan consist of 3 principal(prenominal) steps1)Planning Phase2)Implementation Phase3)Control Phase Figure 3 Phases of Marketing Plan (Source (Drummond, Ensor, & Ashford, 2008) )A documented market plan helps in tracking the progress of the company or activity by providing a point of reference.While creating a new market plan virtually three end goals should be kept in mind. Having end goal in mind will help in efficient formulation of marketing Plan. Placing more goals will lead to dilution of efforts and shortage of resources for the company (Luke, 2013).AimThe report is creating a marketing plan for Tata global beverages lim ited to launch into Australian market with their new Green tea product.HistoryTata global beverage was set up as a joint venture between Tata Sons and the UK-based tea woodlet company, James Finlay and Company in 1962. Tata Tea was born in 1983 after James Finlay sold his shareholding to Tata. The company set out on a class with global ambitions, evidenced by the acquisition of Tetley in 2000. This was followed by a string of strategic acquisitions including Good Earth, Jemca, Vitax, Eight O Clock Coffee and Himalayan Water (Tata Global Beverages, 2014). Source (Tata Global Beverages, 2014).Following are different brands that come under Tata beverages Source (Tata Beverages, 2014)Tata Beverages has a wide variety of portfolio of products which ranges from dis... ...ers never asked for or thought were possible example Walkmans.Companies are trying to stimulate more market driven and their major efforts go in retaining customers. Customer retention has become much more important th an customer attraction because attracting new customer costs five times more than pleasing an existing one. (Kotler, Marketing precaution Millenium Edition, 2002).Target MarketThe product will be targeting the following segment of population1)People from the age range of 15 to 35 both young-begetting(prenominal) and females.2)Health conscious people preferably involved in regular work out.3)People who are trying to switch to a healthier life-style and want to give up soft drinks.Competitor AnalysisCompetition is the most critical factor in marketing management and includes all of the unquestionable and potential rival offerings and substitutes that a buyer might consider.